Behind the Brand

As a veteran of the fashion industry, TruCulture founder Claudia Tiberio and her team emulate the casual, chic and elevated vibe of the Urban Lux brand. The attention to every detail, fabric, print, and fit is at the forefront of all our products - it is our signature. With extensive garment experience of three decades,the

Tru Culture team's knowledge is reflected throughout the brand.

A women owned and operated business that embraces the highest standards, designed in Canada. With a keen eye on sustainability and ethical sourcing, all of our facilities are green certified.

Styles to suit all of your adventures. Styles to suit your modern lifestyle.